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Large Development Close to Approval

Huge riverfront project nears town approval, despite questions from town administrators.

A huge riverfront development on Mount Pleasant’s premiere tract of undeveloped land is one step closer to approval, despite some concerns raised by the town’s top administrators.

Bridgeside II, the 45-acre development planned for the land just east of the Arthur Ravenel Jr. Bridge, will bring two hotels, two apartment buildings, premiere office space as well as restaurants and retail.

A town council committee gave approval to most of the project’s plans on Monday, but the town administrator and Mount Pleasant’s lead planner raised questions about Bridgeside’s schedule for developing the land.

FrontDoor Communities, the developer, plans to first build an apartment building. Town planners then want something other than apartments constructed on the property.

The concern is that town’s most desirable chunk of land would be home to just two apartment complexes and nothing else.

“We have other examples around town where promises didn’t materialize,” said Town Administrator Eric DeMoura.

Town leaders have repeatedly called the proposed site Mount Pleasant’s “Front Door,” because of its high visibility as motorists cross the bridge.

The developers say there’s no way they’d invest in the multi-million-dollar piece of property and then only construct apartments.

“The project fails if we just have 300 apartments and nothing else,” said Skipper Woody, an attorney working with the developer.

FrontDoor wants to construct 300 apartment units first, because currently mult-family developments are the easiest to finance. Developers can later add 130 apartment units if a  second non-apartment building is constructed, or if developers sell a parcel for the development of a second non-apartment use, according to FrontDoor's agreement with the town.

The other uses – a limited services hotel and a full service hotel, as well as Class-A office space – are more difficult to build because tenants have to be secured first, said Mike Langella, president of FrontDoor Communities.

The town council committee approved almost all of Bridgeside’s plans Monday, but Langella said the town’s planning office and his organization were not likely to reach an agreement on a construction timeline.

“We think the proposal is fair, respectful and reflects today’s market,” Langella said.

Now the proposal moves to the town council for a full vote.

Lady Godiva May 2, 2012 at 12:41 pm
Mt. Pleasant could use a full service hotel, yes, but other than that I hope the town sticks to their guns and doesn't allow apartments to be developed on that prime land. That land should be accessible to everyone to enjoy and commerce to develop.
Adam Crisp (Editor) May 2, 2012 at 02:17 pm
Thanks for the comment. Just in case the story wasn't clear, the town has said apartments are OK on the property, so their construction is pretty much inevitable. But the town just wants to make sure there is more on the property than just apartments.
Current plans call for walking trails, restaurants, shopping and other uses that will be accessible to the public. I'll write more on the project as it advances. Thanks for reading.
bob May 3, 2012 at 12:00 am
Is that really what it is going to look like? A spruced up office park. There are many, many examples of development that is mixed residential and commercial, while being a significant tourist draw. Shelter Cove on HHI (older) or HarborWalk in Destin, FL (newer). This development looks just like the Market Common in Myrtle Beach, which it is a real estate BUST. I can't believe the Town planners gave this project the thumbs up.

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Adam Crisp (Editor) June 19, 2013 at 12:47 am
Glad your using the new features on Patch, Kristina! Post some photos from when the class isRead More complete. It sounds neat. :)
Diana June 7, 2013 at 09:37 pm
I truly apologize Josch I shouldnt have let my reaction get to the point of exchanging insults. IRead More hope you will forgive my ungracious words and I acknowledge your right to voice your own opinions.
JoSCh June 8, 2013 at 01:52 am
Ok. Have a good weekend Diana.
Diana June 8, 2013 at 02:46 am
you too. ;)