Adult Ad in Christmas Parade Stirs Controversy

A banner advertising an adult novelty store that made an appearance at Sunday's Christmas Light Parade has apparently ruffled feathers.

The advertisement for Guilty Pleasures, draped on the side of a party bus, touts gifts for the "naughty and nice."

But town officials are not pleased. They say the banner was not appropriate for the event, and that they they had no knowledge it would be on display.

"The Town neither sanctioned nor approved the advertising," said Town Administrator Eric DeMoura. "The party responsible for the float failed to disclose its inclusion on the required entry form and displayed the sign without notice to Town officials.

"We do not support the adult-themed advertising presented on the float. The language was contrary to the family-friendly nature of the parade and brought controversy to an otherwise exceptional parade."

The banner was hung from the Cool Bus, a refurbished school bus that's rented for parties and other special events. Aside from the banner, Guilty Pleasures had no other involvement in the parade, according to reports.